Leadway To Meet Funeral Expenses With Family Benefit Plan Plus

L-R: Head, Life Retail Business, Leadway Assurance Limited, Bolorunduro Saliu; Head, Corporate Affairs, Bunmi Adeleye; Head, Life Business, Tisishe Muyambo; Nollywood Actor, Onyeka Fiaka and Head, Sales & Distribution, Oluwafemi Adebayo at the Leadway Family Benefit Plan Plus Media Launch held on Friday at the company’s corporate office, Iponri, Lagos.

By LOVETH AZODO, Lagos

Notwithstanding its myriad of products, Leadway Assurance has Introduced another product called the Family Benefit Plan Plus (FBPP) sequel to the big-budget burial ceremonies conducted  in Nigeria.

The Leadway FBPP provides customers covered under the policy with the benefit of having Leadway meet the heavy burden of specified funeral expenses for their loved ones covered under the policy.

Speaking at the product launch yesterday, the General Manager of Leadway’s Life Division, Tinashe Muyambo explained that “the new Leadway FBPP is now designed to provide more than just the funeral benefits upon the death of any of the assured lives. With some additional benefits built into it as a compensation package for the surviving and grieving loved family members of the Policyholder.”

Tinashe revealed that the sum assured on the plan for the policyholder and spouse is unlimited and can be specified in accordance with their preferences for parents and in-laws the sum assured up to maximum limit of N5 million Naira.

According to him “This Leadway FBPP plan has other unique benefits including; payment of a sizable amount for entertainment expense in the event of any of the assured life named in the policy and additional monthly payment for six months in form of family income in the event of death of the Policyholder only.

“The plan also has a waiting period before any claim can be made for policy holder and spouse its 6 months while for parents and parents in-law its 9 months”.

Tinashe also explained that a Policyholder and the Spouse must be less than 65 years old to get enrolled on the plan while the maximum entry age for Parent/Parent-in Law on the policy is 75 years old. Stating that the policy runs as long as the Assured Lives are alive and subject to the Policyholder being alive.

In other to raise awareness on the product, the company kicked off a week long teaser tagged; “See-Finish” heralding the product launch.

The teaser mirrored the reality of young Nigerians who are left in financial distress when aged family members pass away especially parents and in-laws to mention but a few. It is at this difficult time the grieving ones are often left at the mercy of sometimes merciless benefactors.

The campaign showcased a desperate character “Mr. John” reaching out to Nigerian celebrities on social media to beg for financial assistance to meet the funeral expenses of his father inlaw’s burial.

Also the campaign was taken to the streets of Lagos with “pseudo Johns” situated at strategic locations around Lagos carrying the campaign message urging Nigerians to “avoid the shame of See Finish” and take up Leadway FBPP as a comfort to create wealth for their dependents.

Leadway Assurance is one of Nigeria’s foremost insurance service companies with a reputation for service efficiency and customer reliability. The organization is committed to bridging the financial protection gap and increasing the rate of insurance penetration in Nigeria.