Heirs Insurance Reports 200% Growth in Digital Revenue, Signals Shift in Customer Behavior

By LOVETH AZODO,  Lagos

Heirs Insurance Group has recorded a remarkable 200% increase in digital revenue, underscoring a significant shift in consumer behavior toward digital insurance services in Nigeria.

Speaking in an exclusive interview, the Chief Digital Officer of Heirs Insurance Group, Peace Okhianmhense-Philips, attributed the growth to the company’s sustained investment in digital innovation and its commitment to simplifying insurance access.

The data, drawn from the group’s quarterly business report, compares digital revenue from Q1 2024 to the same period in 2025.

“This spike in digital revenue is proof that our vision for simple, accessible, and affordable insurance is delivering real value,” said Okhianmhense-Philips.

“With platforms like the SimpleLife Mobile Appalready nearing 70,000 downloads our chatbot Prince, the *1100# USSD code, and a user-friendly website, we’ve built a seamless ecosystem that puts insurance at our customers’ fingertips.”

The report suggests that Nigerian insurance consumers are increasingly embracing digital options for their speed, convenience, and reliability, reinforcing Heirs Insurance Group’s digital-first strategy.

Looking ahead, the company aims to double its number of active digital users by year-end, while expanding on value delivery across its customer base.

Heirs Insurance Group, a subsidiary of Heirs Holdings, serves both individual and corporate clients across Nigeria. With a growing retail presence and omnichannel digital approach, the group continues to drive innovation in an industry traditionally marked by low penetration and limited accessibility.