SanlamAllianz Launches Grassroots Financial Literacy Campaign in Lagos Markets

By LOVETH AZODO, Lagos

SanlamAllianz has launched a financial education campaign across selected markets in Lagos, taking insurance and money management conversations directly to traders and small business owners in some of the state’s busiest commercial hubs.

In a statement signed by the company’s Marketing and Corporate Communications Manager, Bankole Banjo stated that the initiative, which targets market women, shop owners and informal sector operators, is designed to improve financial awareness and practical money management skills among grassroots entrepreneurs.

According to the statement, the campaign will run in two phases, beginning with physical market activations in organised market associations across Lagos Mainland and Lagos Island, followed by a radio programme scheduled to debut on two high-listenership stations in January 2026.

Managing Director and Chief Executive Officer of SanlamAllianz Nigeria, Tunde Mimiko, said the campaign reflects the company’s broader identity as a financial protection organisation rather than a conventional insurance provider.

He noted that financial confidence is impossible without a clear understanding of budgeting, investing, retirement planning, income protection and the role of insurance.

According to Mimiko, the company is bringing practical financial education to the markets to help traders better manage their finances and access the information needed to grow sustainably. He described the initiative as an effort to empower everyday Nigerians with knowledge that supports long-term financial security and prosperity.

Group Head, Strategy, Marketing and Corporate Communications at SanlamAllianz Nigeria, Chris Ekwonwa, said the Lagos rollout is a pilot phase ahead of a nationwide expansion. He acknowledged that while Lagos is a key commercial centre, the company intends to extend the campaign to major markets across the country in the new year.

Ekwonwa recalled SanlamAllianz’s previous nationwide roadshow during its rebranding exercise, describing it as an industry-first initiative, and expressed confidence that the financial education campaign would follow a similar national trajectory.