New Era in Insurance: SanlamAllianz Begins First-Ever 12-City Tour Across Nigeria

By LOVETH AZODO   Lagos

SanlamAllianz, the newly merged entity formed by global insurance leaders Sanlam and Allianz, has launched what is being described as one of the most ambitious customer engagement drives in Nigeria’s insurance industry.

The 12-city nationwide roadshow, which kicked off yesterday, June 23, is set to span major commercial and regional hubs across the country.

The initiative marks SanlamAllianz’s bold entry into the Nigerian market under a unified brand, following the merger that combined Sanlam’s African market strength with Allianz’s global insurance pedigree.

The campaign aims to bridge the trust gap in insurance, raise awareness, and demonstrate the brand’s long-term commitment to Nigerians.

Spanning the six geo-political zones, the roadshow will visit key cities including Lagos, Ibadan, Akure, Warri, Port Harcourt, Uyo, Onitsha, Enugu, Owerri, Kano, Jos, and Abuja. The in-person activations are designed to bring the company closer to customers, allowing them to engage directly with SanlamAllianz’s leadership and frontline teams.

Tunde Mimiko, MD/CEO of SanlamAllianz Life Insurance, emphasized the company’s intent to be present where its customers live and work.

“This nationwide campaign signals the scale of our ambition and the depth of our commitment to the Nigerian market,” Mimiko said. “At the heart of insurance is trust and trust begins with presence.”

Yomi Onifade, MD/CEO of SanlamAllianz General Insurance, echoed the sentiment, noting that the forums will serve as platforms for listening, educating, and building trust.

“We’re not just presenting a new logo. We’re launching a new era in Nigerian insurance where understanding and relevance drive engagement,” Onifade stated.

The roadshow includes community forums in each city, where customers can voice their concerns, ask questions, and learn more about how insurance can support wealth creation and financial protection.

Analysts have described the move as a strategic shift from the conventional brokerage-dependent model to a more grassroots, customer-first approach.

By going city-to-city, SanlamAllianz is breaking the mold in a traditionally conservative sector, and its campaign is already being seen as a potential game-changer for insurance awareness and adoption in Nigeria.

Despite kicking off just a day ago, the momentum is building and industry watchers are keeping a close eye on how this direct-to-consumer model could reshape the landscape.