Leadway Group Unveils Nationwide Campaign to Drive Financial Inclusion

By LOVETH AZODO, Lagos

In a bid to enhance financial literacy and accessibility, Leadway Group has launched a nationwide retail campaign tagged “No Looseguard”, aimed at showcasing its unified suite of financial solutions.

The initiative, which brings together Leadway’s five subsidiaries, underscores the company’s commitment to providing comprehensive and accessible financial products tailored to the needs of Nigerians.

The campaign, unveiled across key commercial hubs in Lagos, Abia, Enugu, Ibadan, and Abuja, is designed to educate Nigerians on proactive financial planning, wealth creation, risk management, retirement security, and overall well-being.

Through Leadway Assurance, Leadway Asset Management, Leadway Pensure, Leadway Capital and Trust, and Leadway Health, the group is positioning itself as a one-stop financial services provider, offering insurance, investment, pension, trust, and health solutions.

Speaking on the initiative, Diana Mulili, Head of Digital Business at Leadway, emphasized the importance of making informed financial decisions. “Nigerians need to take deliberate steps to secure their financial future. As the campaign rightly states, ‘Life comes at you fast,’ so don’t lose guard. We are equipping individuals with the knowledge and tools to make smart financial, health, and life choices,” she said.

Mulili further highlighted Leadway’s focus on innovation and customer-centric solutions, noting that the company is positioned to meet the evolving needs of consumers seeking both security and personalized financial services.

With a strategic rollout leveraging digital media and market activations, Leadway Group aims to bridge gaps in financial literacy while reinforcing its role in strengthening Nigeria’s financial ecosystem.