emPLE Launches ‘Empower HER’ Campaign, Offers Free Insurance to Women Traders

By LOVETH AZODO,  Lagos

In a move to bolster financial security for women-owned businesses, emPLE has launched the “Empower HER” campaign in celebration of International Women’s Day 2025.

The initiative, aligned with the global theme #AccelerateAction, aims to protect female entrepreneurs by offering them a free one-year ShopProtect insurance cover.

ShopProtect, a tailored insurance product for small business owners with physical stores, provides coverage against risks such as fire and theft, ensuring that traders can operate with greater confidence and stability.

Speaking on the initiative, Labisi Adesokan, Chief Marketing Officer of emPLE, highlighted the crucial role of female entrepreneurs in Nigeria’s economy and the need for structured financial protection.

“Female entrepreneurs are the backbone of our economy, yet many operate without a safety net. Through the ‘Empower HER’ campaign, we are taking real action to support them because protecting their businesses means protecting their future. ShopProtect is more than insurance; it’s a promise of stability and confidence in the face of uncertainty.”

With local markets playing a significant role in Nigeria’s economy, emPLE’s initiative reinforces its commitment to financial inclusion and economic resilience, ensuring that more women can sustain and grow their businesses without the fear of unexpected losses.