Leadway Assurance Wins “Insurance Company of the Year” at 2024 BAFI Awards

By LOVETH AZODO, Lagos

Leadway Assurance, one of Nigeria’s foremost insurance providers, has been recognized as the Insurance Company of the Year at the 2024 BusinessDay Banks and Other Financial Institutions (BAFI) Awards.

According to the organizers, the accolade highlights Leadway’s commitment to service excellence, innovation, and its mission to redefine the role of insurance in Nigeria.

The BAFI Awards, now in its 12th year, is known for its rigorous standards in honoring financial institutions that embody innovation, value creation, and exemplary performance in Nigeria’s financial industry.

Leadway’s win underscores its dedication to leadership through advanced digital solutions, operational efficiency, and a customer-first approach that enhances the insurance experience.

Gboyega Lesi, Managing Director of Leadway Assurance, expressed pride in receiving the award, saying, “Our mission at Leadway is to be the most reliable partner in times of need. This award is a testament to the commitment and values that guide us daily. Insurance goes beyond protection; it enables dreams and supports aspirations. This recognition reaffirms our resolve to make insurance accessible for every Nigerian, offering solutions that evolve with their needs.”

Lesi emphasized the role of innovation in expanding access to insurance, noting that Leadway has broadened reach through digital platforms and strategic alliances, facilitating efficient risk management solutions for large-scale underwriting.

He also highlighted the company’s track record in claims integrity, stating, “We have earned enduring loyalty by consistently honoring claims with promptness and integrity, strengthening the trust our clients place in us.”

Looking ahead, Lesi emphasized Leadway’s commitment to setting industry standards and transforming perceptions of insurance.

“We are challenging the status quo to build an industry where insurance is not only accessible but also a trusted enabler of growth and financial resilience in difficult times,” he concluded.

Leadway Assurance’s reputation for service excellence is demonstrated by its industry-leading claims payout, a position it has maintained for eight consecutive years.

As “Insurance Company of the Year,” Leadway Assurance reaffirms its role in fostering an inclusive, resilient insurance culture, aiming for a future where Nigerians view insurance as a trusted, empowering partner.