Paga, Leadway Offer Insurance Protection for Doroki Merchants

By LOVETH AZODO,  Lagos. 

Paga has entered into a strategic partnership with Leadway Assurance to provide tailored insurance solutions for merchants operating on its Doroki platform, in a move aimed at strengthening business protection and resilience across Nigeria’s retail ecosystem.

The collaboration, scheduled to go live from February 3, 2026, will give Doroki merchants access to insurance products designed to cover key aspects of their daily operations.

The initiative seeks to protect merchants against common business risks, helping them secure their income, assets and continuity in the face of unforeseen disruptions.

Beyond insurance coverage, the partnership adopts a broader risk-resilience approach by equipping merchants with practical guidance on policy benefits, claims processes and risk management practices.

The companies say the goal is to empower small business owners with the knowledge needed to make informed decisions and navigate uncertainty with confidence.

General Manager of Doroki Merchants, Arike Okwunowo, described the partnership as a step toward giving merchants peace of mind as they grow their businesses.

She noted that by working with an established insurer like Leadway, Doroki is reinforcing its commitment to supporting merchants who drive economic activity across Nigeria’s retail landscape.

Also commenting, Head of Digital Business at Leadway Assurance, Diana Mulili, said the collaboration aligns with the insurer’s mission to expand access to financial security.

She explained that integrating insurance into the Doroki platform allows merchants to access simple, practical coverage within a system they already trust, enabling them to protect their livelihoods while focusing on growth.

Industry watchers say the partnership reflects a growing trend of fintech and insurance firms working together to close protection gaps for small businesses, promoting preparedness and sustainable growth in an increasingly unpredictable business environment.