Nigeria Heart Foundation Explains Endorsing Three Crown Milk

L-R: The  Executive Director, Nigerian Heart Foundation (NHF), Dr. Kingsley Akinroye; Marketing Manager, FrieslandCampina WAMCO Nigeria Plc, Maureen Ifada; Managing Director, FrieslandCampina WAMCO Nigeria Plc, Ben Langat; Past President, Nigerian Heart Foundation (NHF), Prof. Oladipo Akinkugbe  and Corporate Affairs Director, FrieslandCampina WAMCO Nigeria Plc, Ore Famurewa, during the Endorsement of Three Crowns Milk with Nigerian Heart Foundation (NHF) Heart Check Logo, Lagos.

The President, Nigeria Heart Foundation, Francesca Emanuel, has listed some of the motives which informed the Nigeria Heart Foundation endorsement of Three Crown Milk.

The motives include the high qualities of Three Crown Milk such as Cholesterol free, no trans-fat and low in salt.

These were disclosed at the Three Crowns milk celebration for 30 years of production in Nigeria and Launch of the Endorsement of Three Crowns Milk for wellness which took place in Lagos under the auspices of the Nigeria Heart Foundation.

Nigeria Heart Foundation (NHF), founded in 1992, is a non-profit and non-governmental organization with the aim to promote Heart health, scientific research in cardiovascular health, healthy lifestyles and advocacy on heart-related issues.

NHF Heart Check Food Labeling Programme supports national initiatives for healthier food choices, through endorsement of positive Heart Check logo on healthier food products certified to be heart friendly.

The NHF Heart Check Food Labeling Program started in 1998 as a tripartite initiative between Nigerian Heart Foundation, National Agency for Food and Drug Administration and Control (NAFDAC) and the Food Industry promoting heart friendly food products through a rigorous scientific process.

Mrs. Emanuel who was represented by Prof. Oladipo Akinkugbe congratulated the management of Friesland Campina WAMCO Nig. Plc, the producers of Three Crown Milk, on the celebration of 30 years anniversary in Nigeria, the success of the presentation of Three Crowns Milk products and for joining the stable Heart health food product in Nigeria.

Unveiling the partnership at the Event, the Managing Director, Frieslandcampina WAMCO Plc, Mr. Ben Langat said: “Three Crowns milk considers it a great privilege to partner with the Nigerian Heart Foundation in promoting healthy options for consumers. We understand the important role food plays in reducing the risk of Non-communicable Diseases (NCDs) including cardiovascular diseases. It is because of the close link between diet and health that our company and the NHF have come together to endorsed Three Crowns as the Heart friendly milk brand”

Speaking on the importance of the endorsement he said: “This endorsement is significant because Three Crowns milk is the first dairy brand to be endorsed with the Nigerian Heart Foundation ‘Heart Check’ logo. The product supports families by providing high quality nutrition for mothers and by extension, their families. The brand also communicates healthy eating habits and encourages an active lifestyle because Three Crowns believes that when the mother of the home is happy and healthy, the community and the nation will also be happy and healthy.

“Three Crowns fitness challenge, a first of its kind in the industry, has been in existence for over a year, supporting consumers to develop a daily exercise routine. To further drive this, we launched a digital campaign ‘work out with whatever’. Also, we have created a direct coaching platform where consumers are given a tailor made exercise routine based on their work out challenges”

Three Crowns milk was launched into the Nigerian market as evaporated milk in 1988 and in 2015 it extended into milk powder category to cater for a wider consumer preference. It is low in cholesterol and contains 28 vitamins and minerals needed for daily nutrition.