Financial Inclusion: Sanlam Nigeria Lauches #ProudMoments Campaign

By LOVETH AZODO, Lagos

In a bid to deepen financial inclusion and awareness of Insurance services in the country, Sanlam Nigeria recently launched the #ProudMoments campaign.

According to a statement by the company, The campaign, with visuals shot in Nigeria, centers on the need to protect the things that matter through insurance. It advocates resilience and grit as critical ingredients required to achieve success.

The creative delivery highlights a clear theme around celebrating genuine success whether personal, professional or organizational while emphasizing the need to put in place adequate protection for same.

The Managing Director/Chief Executive Officer, Sanlam Life Insurance Nigeria, Mr. Tunde Mimiko, restated during the launch in Lagos the company’s unstinting commitment to promoting well-intentioned living that encourages success stories and celebrates individuals who are constantly challenging themselves to promote a healthy, vibrant and secure future.

“Success means different things to different people. For some, it is getting that new car, moving into a new home or even starting a business. With #ProudMoments, we are leading the conversation around putting adequate buffer, nay protection, around your success indicators.  What we are promoting is a confident and secured future with diverse resources that covers all aspect of human living ranging from car, properties, health, education and to life itself,” Mimiko said.

He added “Our #ProudMoments campaign therefore is an exciting creative endeavor that succinctly demonstrates how our most valuable achievements are worth protecting because they are a source of our pride, a testament to our commitment to live a more qualitative life.”

In his remarks, the Managing Director/Chief Executive Officer, Sanlam General Insurance, Mr. Bode Opadokun, reiterated Sanlam Nigeria’s continuous efforts at celebrating individuals’ achievements and successes, connecting its drive to creating an environment that appreciates lasting impact and legacy through insurance. “Insurance is a promise; a promise to deliver stated support when pre-covered losses occur. So, for every individual who seeks success, our #ProudMoments campaign represents one of the ways by which we remind them to pitch their tent with the one insurance company that can confidently help them protect their successes come what may.”

Sanlam Nigeria -made up of Sanlam Life Insurance and its subsidiary, Sanlam General Insurance- is a leading financial service powerhouse dedicated to actively seeking new and advanced mechanisms for safeguarding the hard-work and achievements of its policy holders through innovative insurance solutions, thereby enhancing its customers’ financial security that in turn assures a confident lifestyle.