Linkage Assurance Plc, in a deliberate move to increase its market share of the competitive insurance market, and achieve financial growth,has moved to strengthen its relationship with insurance brokers.
Brokers, according to industry statistics, control over 70 percent of the Nigerian insurance market share, particularly in the corporate private and public sector business.
Linkage, says coming to work with brokers more closely is in line with its vision to increase visibility, deepen penetration and provide insurance to nook and crannies of the country.
Dr Pius Apere, Managing Director, Linkage Assurance Plc,speaking at the Members’ Evening of the Nigerian Council of Registered Insurance Brokers (NCRIB) held in Lagos recently,said brokers have a big role to play in helping to ensure that insurance takes deeper root in the economy of Nigeria.
Dr Apere, said insurance sector, is the backbone of any economy, and that without insurance, no economy can grow because insurance sector, helps other businesses to survive, particularly in a period of economic recession.
“Without insurance, many businesses will die in this recession, that means we have a role to play by ensuring that we help businesses remain on the part of growth and sustainability”, Dr Apere stated.
The Linkage boss, further stated that the Company, recently launched seven new products targeted at low income people, to enable them manage their risks and enhance their standard of living.
“There is economic recession, so these products have considered the plight of ordinary citizens such that they are affordable with a lot of benefits for individual and small businesses,” he stated.
While thanking the brokers for their patronage in the past, he urged them to support the company to have an exciting and beneficial journey in 2017 and going forward.
Among the products recently launched by the Company are Linkage Purple Motor Plus; Linkage Third Party Plus; Linkage Shop Insurance; Linkage Event Insurance; Linkage Estate Insurance and Linkage SME Comprehensive.