Anthony Joshua: now global icon for Globacom
Globacom, a leading African telecommunications company, on Friday revealed its business agenda and unveiled Anthony Oluwafemi Olaseni Joshua, the heavyweight world boxing champion as its new global icon.
Joshua, who is 29, was born by Nigerian parents in England, but he is proud of his Nigerian roots and often says that the Nigerian spirit runs through his veins.
At the moment, he is a unified world heavyweight champion, holding three of the four major championships in boxing: the IBF title since 2016, the WBA title since 2017, and the WBO title since 2018
His unveiling was part of the programme of the telecom firm, in which officials revealed the array of new customer products that the company would introduce in weeks.
Mr Sanjib Roy, Group Chief Technical Officer, Globacom, said that the company planned to invest massively in infrastructure in more than 400 sites.
He noted that Globacom also planned to roll out the Glo 2 submarine cable this year.
Roy explained that the submarine cables would connect Lagos directly to Southern parts of Nigeria.
“We plan to initiate new data analytic tools to capture subscribers’ experience in real time and also take pre-emptive actions to improve the network.
“Also new sites would be rolled out into rural areas, banishing digital divide between cities and villages,’’ he said.
Roy noted that the company would also roll out new densification sites to increase capacity by giving a congestion-free network and superior quality in voice data.
“We also plan to swap old equipment in other states with better quality ones, so that our subscribers can have better services.
“Also new enterprise products to cater for the need of Small, Medium Enterprises (SMEs) and the rural areas would be initiated this year, ‘’ he said.
Roy noted that the project was an ambitious one but the company planned to move forward with it to satisfy the subscribers.
He, however, said that to drive this future, the company needs good investments.
Globacom, founded by Africa’s second richest man, Dr. Mike Adenuga, started business in 2003. It now has a customer base of 45.2million across Nigeria and Africa.
Apart from Nigeria, it operates in Republic of Benin, Ghana and Côte d’Ivoire.